Services

I will spend time getting to know your company; its products, customers and goals for growing an online audience. I will then build a custom social media strategy for your business that promotes the company positively online, reflects it’s ethos and reaches an active customer base to achieve sales goals.

If your company is new, I can work with you to set its vision, mission and values - a set of rules for establishing brand and promoting what your company is about and where it wants to go. With this is mind, all my marketing activities will communicate the values of the company and create an authentic connection with its online audience.

We’ve heard it a million times, but content is king in the realm of digital marketing. It’s about adding value to your customers’ experience of your business, so that each interaction they have with you has value, builds trust and encourages future sales.

I am an experienced copywriter, photographer and videographer and can even complete simple graphic design tasks. Whether crafting the perfect tweet to entice readers onto your website, shooting interesting visuals of your product, filming an interview with your founder to boost their profile or adding graphics to instagram stories, I have the boundless creativity and skills to ensure every interaction a customer has with your business online is interesting, beautiful and enticing.

I love to write. Much of my original training is in writing for broadcast media, so I’m just as comfortable storytelling as I am writing for commercial intent.

In my early career I was employed to craft fresh copy for new websites at The Royal Ballet School, Putney High School and the drama school, Fourth Monkey Actor Training Company. I am adept at getting to know a company, learning its voice and communicating it through fresh and compelling copy. Whether for social media, regular newsletters, website copy or blogs, I can complete any and all writing tasks your business may require.

I am a social media native. But on social, it’s not ‘one size fits all’. I’ll take a look at what you’ve been doing so far, or if we’re starting from scratch, take a look at your competitors online and delve into what works and what might need punching up.

In all my work in this area, I put the social at the heart of ‘social media’. My goal is to create online advocates; customers or potential customers who advocate the company’s good work by their own volition. This creates goodwill online that in turn serves the brand by building a digital word-of-mouth to encourage sales.

I can establish new social media accounts and manage posting and scheduling across Twitter, Facebook, Instagram, YouTube and TikTok.

"I looked at my competitors and I thought that, If they could do it, I could do it. And if, they are popular and doing well, I could compete with them." Tommy Hilfiger, fashion designer

One of my first pieces of work for you will be to look at the landscape of your industry - those ahead, those behind and those with whom you are often neck and neck - to analyse their online presence and the activities that work well, or not so well, for them. From here we can gain inspiration for what value we can add for shared customers.

Throughout my work with you I’ll keep a keen eye on what works, what doesn’t and what can be tweaked to make even better. I’m not going to give you a marketing strategy out the box, so I don’t expect the results of any early campaign to be predictable. Instead, I’m constantly striving to make digital work for you, and one way is by testing and analysing results the whole way through.